BBC News: Trust is Earned

In a world of misinformation, there’s nothing more important than a trusted voice. In the wake of the Ukraine invasion we launched ‘Trust is Earned’, a new brand platform for BBC News which seeks to demonstrate how the BBC earns audiences trust, by pulling back the curtain on its news gathering process. After touring artistic and cultural institutions in the U.S, the film was acquired for the permanent archive at MOMA, New York.

Creatives: Tom Flynn and Patxi Elizade. Director: Billy Boyd Cape